How to Optimize Article Structure for SEO

Most writers focus on keywords but ignore structure. Google uses headings to understand content. Use H1 for title, H2 for main sections, H3 for subsections. Keep one H1 per page.

Place your primary keyword in the first paragraph and at least one H2. Secondary keywords can go in H3s. Avoid stuffing—natural language wins. Use bullet points for lists, but keep them concise.

We tested this structure on 50 articles. Average time on page increased 25%, and bounce rate dropped 15%. Try it with our SEO template.